From firmware to products
C and C++ firmware, BMS for electric mobility, automotive protocols, functional safety to ISO 26262. Working where a mistake is expensive teaches you to design calmly and verify everything.
FOUNDER
Embedded engineer. Founder of TALBOX and PRINTSERVIS.
I spent more than eight years writing firmware for systems that cannot fail. Today I use the same method to build my own products, from firmware to app. The first is PRINTSERVIS, the custom printing business I founded in 2022.
C and C++ firmware, BMS for electric mobility, automotive protocols, functional safety to ISO 26262. Working where a mistake is expensive teaches you to design calmly and verify everything.
I was born in Morocco and I live and work in Italy. I speak five languages. The hexagon we use as our symbol comes from my roots: the zellige tile, many small pieces that together draw something bigger.
I keep bees on Lake Como. I wanted to know how the colonies were doing without opening the hives every day: that is how HiveLink started. In my spare time I photograph nature, with the same patience.
In 2022 I founded PRINTSERVIS: custom printed products sold on printservis.it and the main European marketplaces. I built everything myself, from the back office to the website, and TALBOX grew out of it. I do it out of passion, with the rigour I learned in automotive.
PATH
Detailed roles and years on LinkedIn.